Poster Boys

Abhishek Dudhaiya's "Poster Boys" attempts to mine comedy from a genuinely absurd premise—three men's lives derailed by mistaken identity on a vasectomy awareness campaign—yet struggles to translate this satirical potential into consistent entertainment. The film's central conceit is undeniably strong, offering sharp social commentary on reputation, masculinity, and how quickly perception can devastate lives in a small-town Indian context. However, the execution falters considerably. The performances by Sunny Deol, Bobby Deol, and Shreyas Talpade feel uneven; while there are moments of genuine chemistry between the trio, the emotional beats often ring hollow, and the character arcs lack the depth needed to anchor the comedy. The screenplay oscillates uncomfortably between slapstick and sentimentality without fully committing to either, resulting in a tonal inconsistency that undermines the film's satirical edge.

Where "Poster Boys" genuinely succeeds is in its critique of institutional apathy and the performative nature of government health campaigns—the two Health Department officials' reluctance to resolve the crisis feels painfully authentic. Dudhaiya captures small-town India's gossiping culture with some effectiveness, and there are isolated sequences of sharp comic timing. Yet these moments are frequently overshadowed by contrived plot developments and a resolution that feels rushed and unearned. The film's box office performance of ₹30 crore with respectable returns s