Production Studio

STXfilms

STXfilms burst onto the Bollywood scene through a strategic merger that changed the game—when American indie powerhouse STX Entertainment joined forces with legendary Indian studio Eros International in 2020. Founded by heavyweight producer Robert Simonds back in 2014, STX had already made waves stateside with a knack for producing content that audiences actually wanted to watch. The merger created ErosSTX, blending Hollywood expertise with Bollywood's golden touch, and since then the studio has been on a roll, backing projects that hit both critical and commercial marks. Even after shifting ownership hands (Jahm Najafi acquired it in 2022, and Crown Productions took over in 2026), STXfilms has remained a major player in the Indian film industry, proving that the formula of quality storytelling plus smart production still wins. What makes STXfilms stand out is their commitment to elevating Bollywood without losing what makes it special—they've managed to inject international production values and distribution muscle while keeping that unmistakable desi flavor intact. The studio's recent work showcases this balance perfectly, bringing films to audiences across multiple platforms and markets with a sophistication that respects both the craft and the audience. By combining Eros's deep roots in Indian cinema with STX's experience navigating global markets, they've positioned themselves as the studio that doesn't just make movies—they make moments that resonate across borders.