Production Studio

Asianet

Asianet burst onto the scene as a game-changer for Malayalam entertainment, becoming a powerhouse in regional television that refused to play second fiddle to Hindi-dominated channels. Founded by Raji Menon and now owned by JioStar (the joint venture between Viacom18 and Disney India), the channel made a massive splash by launching Asianet HD—a breakthrough moment for Malayalam content as the first HD channel in the language, and notably, the Star network's first HD venture outside of Hindi and English. Based in Kochi, Kerala, Asianet has built its empire on quality serials, engaging reality shows, and Malayalam cinema, establishing itself as the go-to destination for regional audiences who wanted their entertainment in their language, at the highest quality. What really sets Asianet apart is its commitment to celebrating Malayalam storytelling without apologies or compromises. The channel carved out a unique identity by focusing on authentic regional content that resonates with its audience, while simultaneously proving that high production values and Malayalam programming could absolutely coexist. Through its sister channels like Asianet Plus and Asianet Movies, plus its presence on JioHotstar, Asianet has evolved into a complete entertainment ecosystem that honors the richness of Malayalam culture. The network continues to push boundaries with innovative reality formats and compelling dramas, proving that quality regional content deserves the same investment and respect as any Bollywood production—and honestly, it's been a major influence in showing the broader Indian entertainment industry just how valuable and profitable that space really is.